Intro
Thesis: The ProActiv homepage effectively uses a combination of pictures, videos and text in order to target the customer's emotion, appeal to their logical reasoning and win them over with the authority of the experts.
1. Logos {Logical Appeal}
Thesis: The ProActiv homepage effectively uses a combination of pictures, videos and text in order to target the customer's emotion, appeal to their logical reasoning and win them over with the authority of the experts.
1. Logos {Logical Appeal}
a.Experts
- We should invest all of our trust/money into them (why?)
b.Use of phrases/wording
- "If you use ProActiv.. THEN" typical 'logos'
- Use of statistics to back up phrases "If you use ProActiv.. Then your acne will go away like millions of other satisfied customers"
2. Ethos {Honesty/Authority of the Speaker}
a.Guthy-Renker LLC (company)
- Who they are (background)
- How ProActiv came about
- Credibility
b.Actual users
- Examples of them (video)
- Credibility
- Examples of them
- Credibility (are they actually credibile?)
3. Pathos (Emotional Appeal)
a.Peer Pressure
a.Peer Pressure
- Videos/Pictures show to be desirable = no acne
- Typical 'all my friends have it'
- Struggle - we all can relate
- Success - We all want that
- We want to be like our favorite stars
- The people chosen to be in commercials (age, popularity,etc)
You have a very good outline written! I like the way you set it up, and I like all of your subtopics for ethos, logos and pathos. You're outline is very detailed which will make it very easy for you to write your paper! Your thesis does a good job of telling the reader what will be coming in the rest of the paper! Nice job.
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